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Imagine that you are an employee at JetBlue Airlines (NASDAQ: JBLU). You have been asked to write a report on the medium- to long-term profitability outlook of JetBlue’s industry for the next top management team meeting. Utilize the frameworks covered in the section on external analysis (i.e. macro analysis; five forces analysis; strategic group analysis) to write the report.
Use the following sources to write the report:
- http://centreforaviation.com/analysis/airline-profitability-airlines-can-no-longer-afford-to-be-the-poor-relations-of-aviation-117521 (somewhat dated but a good summary of the structural characteristics driving industry profitability)
- https://assets.kpmg.com/content/dam/kpmg/ie/pdf/2018/03/ie-navigating-the-cycle-aviation.pdf
- You may want to visit JetBlue Airlines online: https://www.jetblue.com/our-company
- Perform your own research about JetBlue’s industry as needed.
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