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Imagine that you are an employee at JetBlue Airlines (NASDAQ: JBLU). You have been asked to write a report on the medium- to long-term profitability outlook of JetBlue’s industry for the next top management team meeting. Utilize the frameworks covered in the section on external analysis (i.e. macro analysis; five forces analysis; strategic group analysis) to write the report.

Use the following sources to write the report:

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