Social Media and Advertising: A Comparative Analysis of Modern and Classic Campaigns

Site all sources. Sources must be between years 2019-2024. APA.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.

In a minimum of 3 pages, please do the following:

Criterion 1

Gave a thorough and in-depth introduction.

• Provide an introduction with a summary of the ads you chose and an explanation of the stated intent behind the ads.

Criterion 2

A thorough analysis of the ads’ main messages.

• From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).

Criterion 3

A thorough analysis of the impact of social media.

• Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?

Criterion 4

Thorough discussion of success.

• What made the ads successful (or not successful)?

Criterion 5

Thorough discussion of your opinion of the ad after viewing.

• What ideas and opinions do you have about the product or brand after reviewing the ads?

Criterion 6

Thorough discussion of the business use of social media.

• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Criterion 7

Gave a thorough and insightful conclusion.

• Summarize your analysis.