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Research the main companies and their major competitors in the U.S. airline industry.  

Create the following:

  1. An industry matrix that summarizes the key success factors for that industry.
  2. An external factor analysis summary (EFAS) table that is the environmental scanning to identify opportunities and threats.
  3. An internal factor analysis summary (IFAS) table identifies the strengths and weaknesses of the firm.
  4. A SWOT analysis of the organization.
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